Tag: USA

Advertising mail at record levels (U.S)

Posted by | Jun 23, 2008 | |

New figures from advertising authority Robert Coen show that advertisers used mail at record levels in 2007.

Mail spending rose 4.0 percent in 2007 to USD 60.998 billion, according to Coen, senior vice president, director of forecasting with Universal McCann, one of the largest advertising agencies in the world,

In the December 2007 issue of his “Insider’s Report,” Coen said that advertisers spent USD 283.88 billion on all media in 2007, a .07 percent increase over 2006. In effect, mail continues to represent one of every five dollars spent by U.S. advertisers.

Coen said Internet advertising increased 20 percent in 2007 to USD 10.92 billion — about one-sixth of the dollars spent with the mailstream. Newspapers took in USD 42.94 billion, down substantially from the USD 47.71 billion spent in 2006.

For 2008 Coen estimates that total ad spending will grow by 3.7 percent to USD 294.38 billion. expenditures for ad mail will grow at an even stronger pace. Coen predicts that for 2008 advertisers will spend USD 63.73 billion advertising through the mailstream, up 4.5 percent over 2007.

The fact is that advertisers will spend more money on direct mail than on promotions through radio, newspapers, magazines, network television, cable TV or the Internet.

According to the Postal Service consumers read 78 percent of the advertising mail they receive, nearly 10 percent respond to offers, and 21 percent bring coupons and ad mail with them when they shop.

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Changing economy poses challenges for U.S. Customs

Posted by | Jun 22, 2008 | |

DHL’s plan to hire United Parcel Service for domestic air transport of DHL packages may have a long-term impact on how the government deploys its customs inspectors regionally.

Last year, the U.S. Customs and Border Protection agency decided to reassign most of its staff from Dayton International Airport to DHL’s air freight hub at Wilmington, to handle DHL’s brisk flow of incoming packages from foreign destinations.

On May 28, DHL announced its plan to hire UPS. That could end DHL’s need for air freight operations at Wilmington by some time in 2009, since UPS has its own sorting and air transport facilities. German-owned DHL, which is trying to end multimillion-dollar losses in its U.S. operations, has said it hopes to conclude a contract with UPS within three months and begin making operational changes soon after.

The government has no plans to change deployment of its staff at Wilmington because it hasn’t received official notification from DHL of any changes for that hub, Miles said.

Most of the customs staff of eight people at the Dayton airport remain there still, because the relocation of what is known as a port office is still in progress, customs spokesman Brett Sturgeon said. One officer has been reassigned from Dayton to supplement the previously existing staff at Wilmington, Sturgeon said.

There will be a renewed need for U.S. customs staff at Dayton International Airport, which is about to see a return of international passenger flight service for the first time in six years.

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DHL urged to discuss terms with ABX and ASTAR (U.S)

Posted by | Jun 20, 2008 | |

Ohio legislators have called on DHL’s German-owned parent company to hold talks and discuss terms with ABX Air and ASTAR Air Cargo on the airlines’ proposals to remain DHL’s air carriers in the United States.
The June 16 letter, signed by both of Ohio’s U.S. senators plus eight Ohio members of Congress, presses Deutsche Post World Net (DPWN) in the final paragraph to give “genuine consideration” to proposals from current carriers ABX and ASTAR.
DPWN announced in late May it plans to contract with United Parcel Service (UPS) as the lone air carrier to transport DHL packages in North America. If the plan is carried out, it’s expected to directly cause the loss of at least 7,000 jobs at the Wilmington Air Park where ABX and ASTAR are based.
The focus of the letter to Jurgen Weber, Chairman of the Deutsche Post Supervisory Board, centers on what the legislators apparently view as a lack of interest or effort by DPWN to enter into the bargaining process with DHL’s existing air carriers.
Similarly, the letter’s first paragraph says, “… we ask that you allow incumbent carriers to present alternative proposals to DPWN before making a final decision.”
The letter concludes that the lawmakers would welcome an opportunity to help facilitate presentations of ABX’s and ASTAR’s proposals.
Referenced in the Ohio lawmakers’ letter is a possible direct loss of more than 8,000 jobs. The same sentence says there could be “an additional 30,000 downstream jobs” indirectly lost in southern Ohio.
The letter was released by U.S. Sen. Sherrod Brown’s office.

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IWCO Direct receives USPS and safety awards

Posted by | Jun 19, 2008 | |

IWCO Direct has received a “Corporate Business Achievement Award” from the U.S. Postal Service. In addition, the firm has been recognized as an “Industry Safety Leader” by the Envelope Manufacturers Association (EMA).

The USPS recognized IWCO Direct for its commitment to Intelligent Mail. IWCO Direct was among the first to test a new process for electronic documentation of commingled mail and collaborated with the USPS on acceptance procedures. IWCO Direct also participated in the Seamless Acceptance pilot test for Standard Mail.

The pilot test used unique Intelligent Mail Barcodes on mailpieces, trays and pallets, submitted all documentation electronically through the PostalOne! website and created mailing statements electronically.

The “Safety Leader” award was based on EMA’s evaluation of the organization on its safety achievements, based on quarterly and annual surveys. Employers are required to provide information on injuries and illnesses, as well as internal safety programs. EMA also calculates Days Away From Work due to Injury/Illness (DAFWII) based on the number of employees in the organization. To qualify for the award, DAFWII must be at or below 1.5 days per 100 employees.

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