Pitney Bowes MapInfo Location Intelligence Guides La Curacao's Southwest Expansion Efforts
Pitney Bowes MapInfo announced that La Curacao, a Los Angeles-based department store chain targeting first and second generation Latinos, relies on Pitney Bowes MapInfo location intelligence solutions to gain a richer understanding of its target customers and conduct sophisticated sales forecasting to zero in on profitable sites for new stores.
With nine “big box” stores in Southern California and one newly opened store in Phoenix, Arizona, La Curacao is continuing to expand its presence in the Southwest with new stores in Las Vegas, Nevada.
La Curacao offers a comprehensive selection of household appliances, computers and electronics that appeal to the Hispanic community. Since La Curacao customers make the majority of their purchases on the store’s own credit card, the company possesses a wealth of customer data that is used to develop innovative ways to reach its target demographic and identify the most profitable locations for new stores.
Using AnySite® Online, an easy-to-use, Internet-based mapping and site reporting solution, La Curacao conducts geodemographic analysis on its customer information, which helps uncover potential new site locations and assess the profitability of future stores.
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