Tag: USA

Pitney Bowes MapInfo Location Intelligence Guides La Curacao's Southwest Expansion Efforts

Pitney Bowes MapInfo announced that La Curacao, a Los Angeles-based department store chain targeting first and second generation Latinos, relies on Pitney Bowes MapInfo location intelligence solutions to gain a richer understanding of its target customers and conduct sophisticated sales forecasting to zero in on profitable sites for new stores.

With nine “big box” stores in Southern California and one newly opened store in Phoenix, Arizona, La Curacao is continuing to expand its presence in the Southwest with new stores in Las Vegas, Nevada.

La Curacao offers a comprehensive selection of household appliances, computers and electronics that appeal to the Hispanic community. Since La Curacao customers make the majority of their purchases on the store’s own credit card, the company possesses a wealth of customer data that is used to develop innovative ways to reach its target demographic and identify the most profitable locations for new stores.

Using AnySite® Online, an easy-to-use, Internet-based mapping and site reporting solution, La Curacao conducts geodemographic analysis on its customer information, which helps uncover potential new site locations and assess the profitability of future stores.

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DHL departure will leave NWA high and dry

Northwest Airlines’ cargo future is hanging in the balance, as the carrier prepares for the loss of its largest customer, DHL Express, next year.

Chief financial officer Dave Davis, said that Northwest will quit flying for DHL late next year. The carrier may be forced to consolidate its airfreight business, or to consider a merger, but it claims selling it is not an option.

Davis said Northwest is “actively looking” for the right partner for a possible merger.

Northwest’s fleet of 747 freighters makes it the only US carrier with dedicated cargo aircraft.

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Junk mail spurs growth for top printer makers

Junk mail may at best sound like something to toss, but to companies like Xerox Corp., Ocè NV, Hewlett-Packard Co. and Eastman Kodak Co., the stuff smells like money.

Makers of high-production printers and systems have the direct-mail marketing industry in their sights, promoting the use of high-end digital printers with software tools to help advertisers personalize marketing content. Personalized marketing is advertising directed to an individual that’s sometimes based on past activity and elicits a response that can often be tracked.

Mailboxes across the country are filling up with personal messages from advertisers that can have intimate knowledge of a person’s insurance rates, car payments, favorite vacation spots or hobbies. Some even send coupons for favorite stores and products on a person’s birthday. Such personalized advertising typically generates significantly greater response than an advertisement meant for a general audience.

As such, it’s also the fastest-growing form of advertising off the Internet, and is projected to drive sales growth by 5.3 pct a year from between now and 2012, according to data provided by Direct Marketing Association, a trade group offering direct-marketing tools. By comparison, television ads are seen driving sales growth by 5pct , newspapers by 0.9pct , magazines by 3pct and radio by 3pct over the same period of time.

Altogether, the U.S. direct-mail printing business is a USD 62.2 billion market that’s expected to grow around 6pct, or 7 billion pages a year, data from marketing consultants Winterberry Group and Universal McCann show.

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Inside Freight: Takeaways from STB Hearings on Cost of Capital

STB HEARINGS. Yesterday, the STB held public hearings on the Board’s previously announced proposal to revise its calculation of the rail industry’s cost of capital (CoC). The hearings lasted 4 hours and included testimony from the U.S. Class I rails, the DOT and FRA, industry lawyers, lobbyists, and private investors.

BACKGROUND: In August, the STB proposed switching to a CAPM calculation for the cost of equity vs. the existing DCF methodology. For ’05, this would imply a 7.5% CoC vs. 12.2% using a DCF. This is important because a lower CoC implies a lower revenue adequacy threshold for the rails in STB rate cases. Using the current DCF method allows the railroads a higher CoC and thus higher rail rates. Switching to a CAPM and a lower CoC implies relatively lower future rail rates.

KEY TAKEAWAYS: (1) The hearings focused on the merits of CAPM vs. DCF or a combination of the two; (2) Speakers also debated the proposed inputs (specifically the market risk premium) and many argued for a higher cost of equity and implied CoC; (3) BNI and UNP noted a CoC in the low double-digits, while KSU argued for a higher company-specific CoC rather than being subject to the industry avg. of the Big 4 U.S. rails; and (4) The Board seems likely to review the merits of historic vs. replacement costs.

FINAL DECISION LIKELY SEVERAL MONTHS AWAY. Based on comments from the Board members yesterday, it seems like the STB may now favor a CoC based on a combination of the CAPM and DCF calculations. At the end of the day, we expect the STB to arrive at a CoC somewhere between the current DCF and the proposed CAPM numbers. We do not expect a final decision for several months.

REGULATORY NOISE LIKELY TO CONTINUE. While there were positive developments for the rails yesterday, we expect continued noise from the STB and Congress in ’08. Combined with ongoing macro concerns, our sense is the rail stocks could face continued pressure, and we would recommend buying the group on pullbacks.

INVESTMENT CONCLUSION: All things considered, yesterday’s STB hearings were likely more positive for the railroads than we anticipated. Based on the hearings we now expect some form of upward revisions to the final cost of capital adopted by the STB (likely somewhere between the current DCF and the proposed CAPM calculations highlighted in Exhibit 1). However, with likely changes to the original proposals, we believe a final STB decision is now likely several months away. As a point of reference, the STB issued its final decision on simplified rate case procedures this September, nearly nine months after holding public hearings on its proposals. Also coming out of yesterday, we now strongly believe the STB will examine historic versus replacement costs which would be a clear positive for the rails. However, the timing or potential ruling on this issue remains very uncertain given the difficulty in calculating a fair “replacement” value for a railroad.

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