Tag: USA

From leveraging cutting-edge technology to conducting national elections, mail matters to American consumers and businesses and finding ways to make mail more valuable is invaluable to the future of the U.S. Postal Service.

That’s the message Postmaster General John E. Potter shared with more than 14,000 customers and Postal Service officials gathered at more than 150 sites to participate in National PCC Day today. The Postal Customer Council™ is a network of community-based business mailers and representatives of the U.S. Postal Service, who gather regularly to share ideas and resources to create a closer working relationship. On both the national and local levels, Postal Customer Councils (PCCs) work to continually improve service and communications.

The Intelligent Mail Barcode is one way the Postal Service is leveraging technology to provide greater value and ease to business mailers, he said. Intelligent Mail barcodes provide a wealth of information to mailers, including the ability to track mail end-to-end. More than 200 mailers are using the barcode, according to Potter. Earlier this month, the Postal Service recorded a major milestone: the one billionth barcode was scanned. One out of every 100 pieces of mail sorted daily now contains the Intelligent Mail Barcode — and use of the barcode is entirely voluntary at this time.

Potter was joined during the broadcast by Georgann Dustan of the Elections Division of Multnomah County, OR, who praised the security of the mail and Postal Service infrastructure that helped make voting by mail a success in her state, and by John Greco, president and chief executive officer of the Direct Marketing Association. Greco estimated that marketers will invest more than USD 55 billion on direct mail this year.