USPS launches historic infomercial
The U.S. Postal Service used a bit of history to make history when it debuted its first infomercial on June 16.
The thundering hooves of the Pony Express led viewers through a series of modern-day business success stories in a 28-minute video that will run throughout the summer on 20 different channels, including CNBC, ABC Family and The Discovery Channel.
“The main focus on the infomercial is to talk to our customers and show them how we’ve made our products and services easier to use,” said Lisa Bobb-Semple, program manager at USPS. “It highlights a number of customers from a variety of backgrounds who have used our products and services with success.” Each story highlights a service available at www.usps.com that has made shopping and shipping easier. Interspersed with each story is a bit of USPS history showing how the Postal Service has been on the cutting edge of information transportation ‹ from the early days of the stagecoach to having the largest fleet of alternative fuel vehicles in the world today.
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