Tag: USA

The Changing Mailing Landscape: 2007 Postal Rate Case

Catalogers and multichannel retailers are facing a number of key issues in the marketplace. But the one issue that is currently on the minds of all who mail flats and catalogs is the huge postage increase scheduled to be implemented May 14. Unless the Postal Rate Commission reduces its proposed increase to flats mailers (which, if it occurs will most likely not happen until sometime after May 14), most flats mailers will see postage increases that will exceed 20%.

In addition to these documented increases, mailers will also face other hidden increases that will go into effect on Aug. 1, when new address standardization rules will have to be implemented. An example of this type of increase is that today, records that fall within valid street ranges but are not a valid delivery point are +4 coded. As of Aug. 1, these will no longer be +4 coded. This change will result in more records not receiving a +4 code, thus increasing postage while reducing delivery and correspondingly, response.

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USPS seeking mailer input on new law

The U.S. Postal Service is asking mailers for input on the Postal Accountability and Enhancement Act.

The act, enacted on Dec. 20, 2006, strengthens the authority of the renamed PRC and changes the form of regulatory oversight in many respects. In addition, it grants the USPS more autonomy in setting rates, particularly for its competitive products.

However, the USPS’s ability to increase rates for market-dominant products is limited by changes in the Consumer Price Index. Moreover, the legislation streamlines the USPS’s ability to introduce new postal products. The Act, the provisions of which must take effect by June 2008, also provides for predictable annual price changes.

The USPS said it is currently working with the PRC on the best time to implement these price changes, and is it is seeking feedback from the mailing community on the subject.

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Mail remains safest way to communicate and share information

Mail remains the safest way to communicate and share information, and represents the smallest threat to identity theft.

“The President’s Identity Theft Task Force,” released by the U.S. Department of Justice (DOJ) and U.S. Federal Trade Commission (FTC), is a strategic plan for government agencies to follow in efforts to combat identity theft. The FTC reports that less than 4 percent of all identity theft can be traced to the mail. The U.S. Postal Inspection Service served on the task force.

The Postal Service already has in place the top four recommendations included in the report:
Replaced Social Security Numbers with unique Employee Identification Numbers. Social Security Numbers are the most valuable commodity for an identity thief.
Developed systems to quickly alert private sector companies and consumer information should a security breach occur. The Task Force recommends that national standards be established for private sector entities as well.
Sponsored an awareness campaign for consumers, partners, companies and employees to warn against identity theft; and
Establish a National Identity Theft Law Enforcement Center, similar to one created by the U.S. Postal Inspection Service, that coordinates efforts and information efficiently.

Two years ago, the Postal Inspection Service created the Intelligence Sharing Initiative, a website that allows inspectors and fraud investigators representing retail and financial institutions, as well as major mailers, to share information relating to identity theft, as well as financial crimes investigations and prevention methods. This effort came more than 15 years after the Inspection Service began a Credit Card Mail Security Initiative to work more effectively with the credit card industry to reduce fraud losses.

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USPS – Postal Service going private?

The U.S. Postal Service has intentions to increase the number of areas contracted out with independent delivery service operators.

Known as the Growth Management Program, the Postal Service is slowly allowing more delivery from private contracts, who would then subcontract employees to deliver mail in areas throughout the United States.

“We are concerned the American public will see a difference in service,” said William Young, president of the National Association of Letter Carriers.

While many people don’t have a relationship with their mail carrier, Young said there are many more concerns associated with the idea.

Safety issues, late mail, dedication and a carrier’s background are just a few of the issues that could affect the public if the Postal Service allows more privately contracted carriers.

But the Postal Service disagrees, saying the concept of contracting out within the department has always existed.

“Contracting new deliverymen is nothing new. We’ve been doing it since the beginning of the Postal Service,” said Richard Maher, USPS spokesman.

The increase in contract use however, comes from the growing number of addresses throughout the country.

This past year alone, there were 2 million new addresses, he said. But only about 10 percent of those are contracted.

Currently, about 2.5 percent of the country’s routes are handled by contract personnel. But Maher said this is just one type of delivery the Postal Service is considering.

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FedEx's brand recognized

FedEx’s value as a brand in 2007 was strong enough to rank it No. 69 among the top 100 Most Powerful Brands worldwide.
The list was compiled by research agency Millward Brown Optimor and is being published in today’s edition of the Financial Times.
Brand value is a function of consumer perceptions, which were determined through more than 1 million interviews, and a combination of business performance, product delivery, the clarity of product or service positioning and leadership, Millward Brown Optimor stated in a release.
Based in Memphis, package shipper FedEx Corp. had a brand value of USD 9.31 billion for 2007, an increase of 13 percent over 2006.
Topping the list was Google, with a brand value of USD 66.4 billion, a 77 percent increase from last year. Rounding out the top five were General Electric with a brand value of USD 61.8 billion; Microsoft, with USD 54.9 billion; Coca-Cola, with USD 54.9 billion; and China Mobile with USD 41.1 billion.

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