DHL Takes Initiative
DHL is making new efforts to recover express shippers the company lost because of a service debacle in the United States last year. DHL named industry veteran Hans Hickler, its executive vice president of business strategy, to lead what it called a “Customer Experience Initiative” aimed at boosting DHL’s relationships with customers. The company said Hickler, a former CEO of APL Logistics who joined DHL last year, will lead a dedicated executive team that will “evaluate and drive improvements to each customer touch point and all processes that impact the DHL customer experience.” That experience cost DHL some major customers last year when the consolidation of the carrier’s hub operations into the big Wilmington, Ohio, hub led to service failures.
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