Tag: USA

Overseas firms target U.S. market

Posted by | Oct 10, 2005 | |

As many U.S. companies expand their marketing presence in China, other global companies are targeting the U.S. with new marketing efforts.

Two notable companies that are pumping up their marketing in the U.S. are DHL International, a German-based shipping company owned by Deutsche Post World Net, and BT, a London-based telecommunications company.

DHL and BT last month launched new ad campaigns in the U.S., and their strategies demonstrate the ways in which global marketers approach the unique challenges of reaching fragmented U.S. audiences.

“As companies come to the U.S., the major challenge is about brand management,” said Bill Engler, senior VP-strategy at brand consultancy BrandLogic. “It really gets down to consistency and flexibility, and creating a brand guidance system that allows for both.”

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FedEx to raise express rates by 5.5 per cent

Posted by | Oct 6, 2005 | |

FedEx has announced a 5.5 per cent increase in its express shipping rates for next year to take account of record fuel prices and robust demand.

The bigger-than-average increase reflects continued strength in the package delivery services as global trade expands.

Analysts said United Parcel Service, the largest US parcel courier, is likely to follow with a similar rate rise in the next few weeks.

The increase will ease fears among investors that mounting competition between FedEx, UPS and their German rival DHL could weaken pricing.

For customers, however, the higher prices will add to upward pressure on supply chain costs, amid record fuel prices and transportation bottlenecks.

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US postal chief foresees 2007 rate increase

Posted by | Oct 1, 2005 | |

Gasoline prices that have millions of Americans digging deeper into their pockets are spurring thoughts by Postal Service officials that an increase in mail rates may be needed in 2007, following one already planned for next year.
The fact that it costs the mail agency USD8 million for every penny increase in gasoline prices for its 212,000 vehicles is a major factor in a postal rate increase expected in 2007, after one next year, Postmaster General John Potter said Friday. A 2-cent increase in stamp prices scheduled to take place in 2006 will merely cover the cost of legally required escrow payments, so growing costs overall will force a second boost a year later, Potter said Friday in an interview with The Associated Press.

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