US Post Office ending sponsorship of cyclist Lance Armstrong
The USPS is ending its sponsorship of celebrated cyclist Lance Armstrong, winner of five consecutive Tour de France races.
The agency has sponsored Armstrong’s pro cycling team for eight years and will continue to do so through the end of 2004. Spokesman Gerry McKiernan said the agency has decided to go “in another direction” with its advertising. Asked if that meant some other sport relationship, he said “it’s possible.”
Cycling is popular in Europe and postal officials had sponsored Armstrong’s team in an effort to increase their international business.
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