Magazines in a mail-strom of rate hikes
For magazine publishers, it’s an instance where increasing frequency is not a welcome development.
For the third time in 2001, the industry is grappling with the issue of postal rate increases, and though the latest proposed increase wouldn’t take effect till 2002 at the earliest, it could cost the magazine industry another $200 million at a time when it can ill afford the additional hit.
Following a 9.9% increase for magazines in January and a 2.6% increase in July, the latest proposal, or rate case, now under review at the Postal Rate Commission will likely up the cost of mailing periodicals by another 10% (AA, Sept. 17).
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