No Rise From Last Year Expected for Fall Mailing Season
“with the fall holiday mailing season in full swing, it’s clear in the mailing community that last autumn’s flurry of direct mail activity may not happen this year. More catalogers and direct mailers are cutting their circulation this fall. For example, Lillian Vernon Corp. said that September circulation will be down 5 percent from last year. Other companies may send about the same amount of fall mail as they did last year. The U.S. Postal Service is anticipating the same volume as last year, and major printer R.R. Donnelly said it is seeing the same volume at its plants as last fall.”
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