Tag: Worldwide

FedEx Facebook: Sending 'virtual gifts' in a company box was top download last week

Posted by | Jun 8, 2008 | |

FedEx Corp. is bouncing off the walls in the walled garden called Facebook.

In just over a week, 270,000 users have downloaded its Launchapackage.com application for sending virtual gifts, all wrapped up in a FedEx box, of course.

What you might not expect are the sounds of jet engines as the package zooms into your space, bouncing off the parameters and landing with a cool-sounding thud on the bottom of your screen.

“A year ago, we decided we wanted to see if could own virtual delivery in the social community,” said Steve Pacheco, FedEx director of advertising and the guy who helps mastermind the company’s award-winning Super Bowl ads.

“You can put anything you want in it and fling it to family and friends.”

Last week, Launchapackage was the No. 1 download out of Facebook’s 40,000 applications.

The feed is a key part of the viral spread. Because it includes news about people you’ve admitted to your site, it tends to be of high interest, he said.

“We’re able to see what times of day it is being used. And what people are sending in their packages is really great information. We’re learning more about how people socially engage,” Pacheco said.

What FedEx already knows is that the average Facebook user is plugged in 20 minutes a day. Multiply that by its 70 million active users and you have a space “where we think we need to play,” Pacheco said.

Users get the download for free. To give them reason to wrap their text, photos or video in a FedEx box, FedEx provides technology-cool interactive visuals, like the giant rubber band that stretches across your screen to send your message into the next realm.

The concept was developed with Atmosphere BBDO, the interactive arm of FedEx New York advertising agency BBDO.

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Better standards and harmonized laws will promote e-commerce

Posted by | Jun 2, 2008 | |

In a meeting held on 22 May, government experts and representatives of non-governmental organizations and international organizations joined members of the Action Line on e-business, established following the World Summit on the Information Society in 2005, to find solutions to help e-commerce prosper in developing countries.

The UPU, the International Trade Centre (ITC), the United Nations Conference on Trade and Development (UNCTAD) and the International Labour Organization lead the Action Line on e-business.

High-level executives from UNCTAD and ITC, as well as the UPU Deputy Director General, Guozhong HUANG, highlighted the opportunities offered by the rapid progress in the use of new technologies around the world. The UPU led the session about challenges, opportunities and concrete solutions for SMEs wanting to start e-commerce activities. A presentation of the Alibaba.com e-marketplace, for business to business (B2B) e-commerce, showed how this platform has helped several small businesses expand their online activities. China Post also described its e-commerce activities and strategic partnership with Alibaba.com in the areas of logistics and online payments. They also highlighted the new opportunities provided by “m-commerce” (or commerce through a mobile phone) as a starting point for e-commerce activities, particularly because mobile technologies facilitate access to information and its distribution.

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Emirates Post presents Innovation Award to Post Denmark at World Mail Awards 2008

Posted by | Jun 1, 2008 | |

Emirates Post presented the Innovation award to Denmark Post at the prestigious World Mail Awards 2008 which were announced at a gala dinner in Budapest, Hungary, in the presence of over 300 senior postal industry executives.

Mr. Ibrahim Bin Karam, CEO of Emirates Post, presented the award to Post Denmark for its ‘No More’ solution that allows packing and distribution of unaddressed mail based on individual mail recipient, rather than mass distribution based on bulk recipients.

‘Emirates Post has been sponsoring the Innovation category at the World Mail Awards as it believes innovation is a key driver of any business,’ said Bin Karam. ‘It was indeed a privilege for Emirates Post to stand among major global postal operators and sponsor one of the most coveted categories of the World Mail Awards, the mail industry’s premier global honours.’

In its 9th year, the Awards continue to grow in both prestige and breadth of coverage. This is the third year Emirates Post has sponsored the Innovation category.

The twelve winners competed against a broad geographical diversity of applicants and a wide variety of products and services submitted by operators and suppliers of the mail industry.

The Awards were part of the World Mail and Express Europe Conference which took place on 20th and 21st May, offering delegates a prime opportunity to network and celebrate best practices in the industry.

With over 100 entries received this year, judges had a tough job on their hands.

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