Tag: Worldwide

DHL named exclusive delivery provider for Hard Rock International

DHL announced a new multi-year contract with Hard Rock International, one of the world’s most recognized music, entertainment and dining brands with hotels, casinos and cafes worldwide. As part of the new agreement, DHL will provide its shipping services to all Hard Rock Cafe locations around the globe.

Hard Rock switched to DHL to handle all shipping needs, including delivery of inventory from Hard Rock’s distribution center in Louisville, KY to locations worldwide, and to fulfill online merchandise orders from www.hardrock.com. With 123 Hard Rock Cafes in 46 countries, Hard Rock was also looking for a dependable carrier to entrust its one-of-a-kind displays, memorabilia and historic display pieces for shipment to all Hard Rock locations worldwide.

DHL will be supporting Hard Rock’s “Top of the Rock” awards program, which recognizes the top performing Hard Rock Cafes around the world with the honor of displaying special pieces from its famous memorabilia collection.

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TNT buys remaining stake in CendrisBSC

TNT NV said its TNT Post unit bought the remaining 49 pct interest in CendrisBSC Customer Contact BV from its joint venture partner, Dutch utility company Essent.

No financial details were disclosed.

Cendris BSC focuses on call center activities, including customer service, helpdesks and telemarketing for businesses and consumers. CendrisBSC operates nine centres in the Netherlands and one in Germany, employing some 3,400 people.

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IBM Study: Multinational Companies Must Develop New Strategies to Tap China's Mass Markets

IBM announced the findings of a new study which concludes that in order for multinational companies to succeed in China they will need to develop strategies that focus more on China’s mass markets, and increasingly less on top-tier cities where the competition is fierce and the market potential is maturing. The study defines “mass markets” as a combination of smaller, emerging cities with fast growth, such as Fuzhou and Hefei, that represent nearly 40 percent of China’s urban population (234 million), and the rapidly growing consumer segment with household incomes between U.S. USD3,000-USD6,000 annually.
According to the study these “emerging” cities contribute up to 43 percent of China’s Gross Domestic Product, and more than 80 percent of them have household income levels falling within the U.S. USD3,000-USD6,000 mass market range, compared to only 50 percent of larger top-tier cities. Furthermore the Gross Domestic Product of these emerging cities is growing significantly. For example, the top 10 emerging cities are growing at 28 percent per year compared to only 18 percent for the top 10 prosperous cities.
IBM’s Institute for Business Value, in conjunction with the Economist Intelligence Unit, surveyed senior-level executives at more than 180 multinational companies in China in four industries (electronics, automotive, consumer packaged goods and retail) for the study. Additionally, IBM interviewed 50 international and Chinese executives with front-line China operations experience, and segmented more than 650 cities in China into six tiers based on a number of key demographic and economic variables including population, average annual salary and per capita Gross Domestic Product. The study, titled “Winning in China’s Mass Markets: New Business Models, New Operations for Profitable Growth,” underscores the need for multinational companies to transform their business models and operations to tap China’s mass market opportunities and effectively compete with domestic firms which typically excel in this segment.

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