Moving Fastship
Moving Fastship
Read MoreTag: Worldwide
DHL Express International Americas: Closer to the Customer
DHL is seeking to consolidate its position in Latin America through a strategy that not only highlights the company’s delivery capabilities but also shows its human qualities.
DHL Express International Americas’ new branding campaign includes strategic alliances with the popular regional television channels MTV Latin America, Fox Sports Latin America and leading regional business magazine Latin Trade, as well as initiatives to connect with people through various social responsibility programs.
According to Samuel Cuñado, Vice President of Marketing for DHL Express International Americas, the company’s branding campaign will be one of the key factors in meeting the double-digit growth target that DHL has set for the region. To achieve that goal, DHL Express International Americas has broadened its commitment to a region with one of the world’s youngest populations by closing an alliance with MTV Latin America, and serving as an official sponsor of Premios MTV – with the aim of promoting pop music in the region while also reaching out to today’s young, dynamic customers.
Read MoreGrowth strategies in wholesale distribution
Growth strategies in wholesale distribution
Read MoreDeutsche Post World Net partnership with UNICEF
As a form of its concern over a large number of children dying of curable or preventable diseases annually worldwide, Deutsche Post World Net is providing support to UNICEF. The humanitarian project is part of its strategic partnership with the institution responsible for the welfare of children.
Through the strategic partnership, Deutsche Post World Net is extending help in the efficient management of complex logistical processes in addition to a range of other contributions, as an in-kind donation to UNICEF which would help reduce child mortality worldwide.
The group has also been working with the UN Development Programme (UNDP) and with the UN Office for the Coordination of Humanitarian Affairs (OCHA) in the field of disaster management since December 2005. Here too, the Group provides OCHA and UNDP first and foremost with logistics expertise and the know-how and commitment of its staff.
Deutsche Post World Net’s global cooperation with UNICEF started with a project in Kenya and has been extended step-by-step on the basis of experience in the country. Through its logistics subsidiary DHL, Deutsche Post was able to contribute valuable assistance through its logistical support.
Read MoreRoyal Mail a global also-ran, claims rival
Royal Mail has left it too late to become an international business, the chief executive of its main rival said yesterday.
Peter Bakker, head of TNT, the Dutch postal business, said that it would be difficult for Royal Mail to catch up after years of expansion by other operators such as his own company, Fed-Ex and DHL.
Royal Mail has one international business, a European parcels operation, while its rivals are active across large parts of the world.
TNT said yesterday that it would accelerate its moves into developing markets such as China, India and Brazil. The group, which now deals with one billion items of UK mail a year, believes that it can provide infrastructure and mail services as the postal market develops on the back of strong industrial growth. Last year, international businesses contributed 75 per cent of TNT’s EUR10 billion (GBP6.7 billion) revenues.
Royal Mail hit back, saying there was not as much competition in comparable countries as there was in the UK, where the market was fully liberalised.
Mr Bakker also gave warning that TNT could quickly double its UK market share if Royal Mail lost its VAT exemption. The European Commission is investigating whether it is permissible for incumbent mail operators to be exempted from VAT by their governments when rivals have to charge the tax.
Mr Bakker said that TNT would be able to secure more lucrative contracts if it were able to compete on level terms with Royal Mail.
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