US FedEx dares to keep the status quo
Go behind the scenes at some of Manhattan’s top restaurants and the revolutionary impact of FedEx can be found staring straight back at you – in the clear, glistening eyes of truly fresh fish.
Thanks to the company’s global delivery network, gourmet chefs are increasingly bypassing the traditional fish market and sourcing their best fish directly from individual fishermen thousands of miles away.
Turning business models upside down in this way is something the express parcel carrier does quietly all the time. When Apple sold one million new iPod nano music players in 17 days last month, the customised models bought online barely saw the inside of a warehouse but were fed directly from factories in China into the FedEx delivery system.
The efficiencies made possible by such low-inventory supply chains even play a key role in the flexibility and resilience of the US economy – most recently lauded by Alan Greenspan, chairman of the Federal Reserve.
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