Time for postal industry to ‘re-invent’ itself
A re-invention of the postal industry is inevitable and industry players should not fear global rivalry, but rather embrace it in the spirit of co-operation and competition among players, Deutsche Post AG divisional board member Dr Herbert-Michael Zapf said. Zapf said a re-invention of the postal industry would entail innovation, quality and service. The industry, he said, must innovate to meet future challenges, adding that innovation was more than just having new products but an understanding of one’s own business. “The postal industry needs to develop a broader understanding of postal services, which will ultimately lead to an extended value chain of postal services,” he told reporters in Kuala Lumpur last month. Zapf was a guest speaker at the recent 12th Asean Postal Business Meeting 2005. He said competition was good as it brought out the best in companies to provide efficient goods and services to consumers.
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