Australia Post brand value tops $900m

Australia Post was valued at $900 million (an increase of $120 million since the last study in 2004) and ranked 11th of Australia’s top 20 brands.

Australia Post has been valued at AUS$900m ($640m) as Interbrand released its Best Australian Brands 2009 report, which ranks brands based on their value.

The postal comapny ranked 11th in the country’s top 20 brands.

The report states: “By staying at the forefront of innovation in the post and logistics industry, Australia Post has been able to maintain its brand leadership in Australia. The recent ‘Part of every day’ campaign has positioned the brand as more contemporary and relevant, breathing new life into the Australia Post brand.”