Portugal CTT Invests EUR 20 Mln in New Image
Portuguese postal service CTT-Correios de Portugal will invest 20 mln euro (25.2 mln) in the improvement of its corporate image, it was reported on January 21, 2004. The process will include, among others, the creation of a new company logo for CTT’s post offices and changes in the company’s car park. The programme will continue until 2006. Some 8.0 mln euro ($10.07 mln) of the total will be invested in new outfit for the CTT’s employees. The new image will help the company in its program for expansion to foreign markets scheduled to start in 2004, it was added. CTT eyes entering Spain and Brazil.
