Day: May 9, 2003

Today, around 9.5 billion marketing items are delivered through letterboxes each year, with every household receiving more than 300 on average, around a third of which are not addressed to anyone in particular. DMA (UK) figures reveal that expenditure on door-to-door (D2D) marketing has risen by more than 23 per cent since 1998. New figures out in June are expected to show that spending jumped from GBP522m in 2000 to around GBP570m last year.