Mediapost expands into Spain
Mediapost, a subsidiary of La Poste, acquired five Spanish regional direct marketing companies to form a new company called Mediapost Spain.
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La Poste acquires Portuguese Baam
La Poste announced the acquisition of the Portuguese direct mail advertising company Baam for an undisclosed sum as part of its international expansion plans.
The takeover of Baam was carried out through La Poste’s postal services subsidiary Mediapost and shows the company’s ambitions to further expanding abroad and helping its customers in their development in Europe through its international activities. Following the takeover, Baam will operate under the brand Mediapost.
La Poste commented that it planned to expand its European mail operations in three areas: upstream mail operations, international mail consulting, and unaddressed advertising mail. It was already present with subsidiaries in Britain and the USA.
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