UK logistics specialists in e-fulfilment, mail and parcels Whistl, has launched a campaign targeting mid-sized e-commerce businesses with a creative solution to their potential peak time headaches.
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Spending more time at home during lockdown has resulted in a huge upswing in the amount of engagement customers are giving to physical mail, according to new Royal Mail research.
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Research from the International Post Corporation (IPC) has given extra weight to the claim that direct mail can boost e-commerce business – as a recent survey indicated that half of regular cross-border online consumers have received direct mail from an e-retailer, and 44% of these consumers made an online purchase as a result.
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A new study commissioned by Australia Post has found that Australians may look at up at up to seven advertising channels when planning purchases – and “personalised direct mail plays a key role in influencing customers in the initial consideration stage”.
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Canada Post has claimed that a new neuromarketing study has demonstrated that “direct mail beats digital advertising in driving consumers to act”.
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