The average adult is being bombarded by between 600 and 3,000 promotional messages every day – but marketers are increasingly finding their targets proficient at filtering out such material.Read More
Tag: direct mail
Malta’s postal regulator has slapped a EUR 500 fine on local direct marketing company Mailbox Services Group for delivering mail that can only be delivered by MaltaPost under the country’s postal monopoly rules.Read More
Russian Post and Poste Italiane are planning a joint project to develop a hybrid mail service for Russia.Read More
One of the US Postal Service’s major customers has called on regulators to block proposed price increases for Standard Mail next year, as it would mean direct mail customers continuing to subsidise the mailing of catalogues.Read More
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