Marketers displeased by Royal Mail “delivered by” postmark
Royal Mail’s plans to add a “delivered by Royal Mail” slogan on machine-sorted letters and parcels delivered in the UK are not being welcomed by direct mail customers.
Read MoreTag: Direct Marketing Association – DMA (UK)
UK government drives reform of direct mail suppression system
A new website will launch in April 2012 seeking to make it much easier for householders to opt out of receiving direct marketing materials through the mail.
Read MoreRoyal Mail suspends plan to add "Delivered by" label to mail
Royal Mail has confirmed it will not be implementing its plans to splash “Delivered by Royal Mail” logos on all machine-sort mail from this month.
Read MoreDMA pressures parties to avert postal strike
The DMA (UK) is urging Royal Mail and postal workers to reach an agreement over pay conditions and avert a national strike that could plunge the direct marketing industry into crisis. A DMA spokesman says: “We can ill afford action in this economic climate. Consumers wouldn’t be able to respond, wouldn’t have their orders fulfilled, and it would damage their confidence in the medium. “Advertisers may make switches on their media schedules, and the Royal Mail recovery plan could be thrown into jeopardy. We’re asking both parties to use common sense.”
Read MoreChallenging new targets set for direct mail
Tough new targets for more collection and recycling of direct (“junk”) mail were agreed today in an initiative that should also cut the amount of direct mail delivered to British homes. Government and industry have signed an historic agreement after many months of negotiation to increase the amount of junk mail that is recycled. Nearly 550,000 tonnes of paper are used in direct mail and promotions every year in the form of direct mail, door-to-door advertising material and newspaper inserts. As a result of discussions with the Direct Marketing Association (DMA), the paper and printing industries, the Royal Mail and local authorities, the Government and the DMA have signed an agreement that sets rising recycling targets.
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