Austrian Post Acquires Hungarian Company: Cont Media
Austrian Post acquired a 100 pct shareholding in the Hungarian company Cont Media Hungary kft. The closing took place on September 1, 2008. In 2005, Austrian Post had already acquired feibra Hungary, the leader on the Hungarian market for unaddressed direct mail. The Austrian Post Group has now also taken over Cont Media, the second largest company in this market segment. As a result of the acquisition of Cont Media, Austrian Post now has a nationwide logistics network for distributing advertising brochures on the important Hungarian market. On balance, feibra and Cont Media jointly have a market share of slightly 60 pct.
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