Using the icanvass tool, businesses can now purchase addresses in a specific area or location direct through the imail service for just 10 pence per contact to support planned mail communications.
Read MoreANY MARKETER WORTH HIS or her salt knows that direct marketing (DM) is one of the most cost effective ways to spend their budget. With the deregulation of the postal market, the case for DM, and in particular direct mail, is set to get even more persuasive.
The move, announced by the Postal Services Commission (Postcomm) in January this year, aims to reduce Consignia’s monopoly in the UK postal market. Final details of the changes are due to be made public this month, although Consignia is currently lobbying hard for the proposed changes to be postponed.
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