Google plays key role in Australia Post’s drive for automation

Google plays key role in Australia Post’s drive for automation

Australia Post has chosen Google’s public cloud service to power its data analytics platform, reports The Australian.

With Australia Post delivering more than 3.3 billion items to 11.9 million delivery points across the country last year, company CIO John Cox said that Google Cloud would deliver a further uplift in delivery capabilities.

“We tested a number of scenarios that were important to us: image detection (such as parcel damage, hand writing recognition, translation services), voice (including natural language interpretation and context) as well as traditional data analytics,” he told The Australian.

“Our priority here was on speed and the ability to build out machine learning scenarios, Google is a clear market leader in the machine learning space, and are investing more than any other company in building out capability.”

Google’s BigQuery cloud data warehouse is playing an important role in Australia Post’s ongoing automation push.

Mr Cox said that BigQuery has given Australia Post visibility into every stage of the mail delivery process and helps delivery teams make decisions faster.

“The amount of time it takes to perform analytics has been reduced by a factor of 10, including how long it takes to use visualisation-intensive business intelligence applications, such as Tableau.”

“Australia Post has over five billion scans of parcels on an annual basis and this number is increasing due to the $300 million we are investing in automation,” he said.

As part of the Google Cloud Platform implementation Australia Post moved its facility feeds to real time where previously they had been updated overnight.

According to Mr Cox, the technology has given Australia Post visibility into every stage of the mail delivery process and a better picture of when parcels are delivered to a location.

“We are exploring many other use cases that stitch cameras and scan events to improve efficiency and address current customer pain points,” he said.

Australia Post is one of a number of high-profile Australian businesses signing up to Google Cloud, with ANZ Bank and Woolworths also customers.

Google Cloud country director ANZ, Colin Timm, said that Australia Post was a good example of a legacy organisation using technology to reinvigorate its purpose and connection with consumers.

“Australia Post, with its 210 years of heritage, is a great example of an enterprise that has the foresight and desire to invest in technology and modernise their operations and exceed customer expectations.”

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