ParcelHero: UK’s courier network is key to Direct to Consumer selling
UK courier specialist ParcelHero says the expansion of D2C could be the coronavirus’ silver lining, and the UK’s courier network is key to getting many businesses’ products delivered straight to customers’ doors.
The coronavirus epidemic, in addition to the High Street collapse that was already well underway even before the lockdown started, has meant many manufacturers have had to question the way they ensure their products reach their customers.
ParcelHero’s Head of Consumer Research, David Jinks MILT explains: ‘In the last few years, many specialist UK brands have emerged, selling their products directly to customers. From Abel & Cole, Simply Cook and Riverford, to Made.com, Bloom & Wild and Birchbox, D2C businesses are selling everything from food to flowers and furniture to fashion.
‘It’s no coincidence that these D2C brands have, in many cases, thrived during the lockdown, even as many big retail names have struggled to get their products to consumers. With department stores closed, and even third-party online channels such as Fulfilment By Amazon (FBA) blocking the distribution of non-essential products, many brands and manufacturers have been left stranded. In complete contrast, some new direct selling retailers, including recipe box seller Gousto, have reached such a peak during the Covid-19 crisis that they can no longer take on new customers.
“E-commerce is infamous for its lack of customer loyalty, but D2C brands are a notable exception to this rule; many customers of D2C brands form a strong bond with the product and act almost as brand ambassadors. Such customers are also willing to pay more for customised products and convenient delivery.”