TNT Post acquires TWM Italia
TNT Post, the first Italian private mail operator, has acquired the TMW Italia company in order to strengthen its advertising mail offering. TWM Italia is a historic player in the distribution of “door to door” or unaddressed advertising material. Set up in 1990 by entrepreneur Danilo Tosi, TWM Italia's geographical distribution coverage focuses mainly on Emilia and Eastern Lombardy, with operations offices located in the provinces of Piacenza, Cremona, Lodi, Pavia, Bergamo, Brescia, Parma, Modena, Livorno, Bologna and Bari.
Even before the above-mentioned acquisition TNT Post was one of the leading “door to door” companies; this recent deal enables it to double its market share, creating a strong hub in a sector characterized by extreme fragmentation: approximately 400 players in a market with an estimated value of 250 million euros in 2005.
The TWM Italia acquisition enables TNT Post to strengthen its geographical coverage thereby providing an increasingly pervasive “door to door” service to its customers. The distribution of advertising material by TNT Post takes place through direct branches located all over the country and is subject to constant monitoring by an inspection service carried out in cooperation with GFK Eurisko research institute, thus enabling real time reporting and providing immediate solutions in order to assure a high level of distribution efficiency.
TNT Post's “door to door” customers operate mainly in the wholesale and telecommunications sectors and consist of production and services companies, retail businesses and advertising agencies. TNT Post provides them with a comprehensive service, meeting any production needs upstream the distribution process, including printing, packaging and labeling of mail envelopes and parcels and even objects packaging, according to the customer's specific requirements.
TNT Post already holds a leading position in addressed mail distribution in Italy, thanks to its high quality features, technical innovation, efficiency and the ability to perform vertical integrations. It now plans to address companies and organizations of any size to promote unaddressed or "door to door" distribution as an advertising communication tool that applies sophisticated geomarketing programmes to the door to door segment, in order to carefully aim at the chosen target.
Still virtually unknown, the “door to door” segment can be deployed successfully to different aims, for example, to promote testing of product samples; to offer discounts thereby increasing sales; to increase traffic on sales points; to build databases through information collection and to generate leads for sales forces.
European Mail Network is present in 8 countries: UK, Germany, Italy, Belgium, Austria, Slovenia, Czech Republic, The Netherlands.
“TNT Post's aim is to achieve leadership also in Italy", stated Michele Florio, President and CEO of TNT Post. “For this reason we are currently implementing a remarkable enhancement of our structure, aimed at improving our offering quality: our centralized network managing and planning activity, combined with the certified measurement of service levels, assures distribution efficiency and quality. Our recent acquisition brings with it the advantage of making our network of TNT Post certified distributors even more pervasive, assuring nationwide coverage".
The appointment of a new manager, Luca Palermo, to CEO of the "Unaddressed Mail" Business Unit, is strictly linked to the structure enhancement.
Luca Palermo, 36, has a background in Economics with postgraduate studies at the London Business School and at IMD (Lausanne). Following a first experience in the commercial sector at Johnson & Johnson, in 1998 he joined Robert Bosch as Trade Marketing Manager.
In 1999-2000 in the Seat Group he was responsible for the Matrix-Virgilio exercise, serving as project manager; he then followed the Customer Relationship Management project of the Fineco customer after being appointed General Manager of the company managing its customer care from 2000 to 2002.
In 2002 he joined Vodafone Omnitel, starting as head of CRM and then as Sales Manager of the business sector.
He joined TNT Post on 1st December 2005, in charge of developing the "unaddressed mail" business model in Italy (a sector where TNT holds a leadership position in Europe) and of acquiring market leadership also in Italy.
TNT Post
TNT Post is the first Italian private mail operator; it belongs to the TNT Group, world leader in express delivery, logistics and mail services.
TNT Post's offering is made up of a comprehensive range of integrated services managing the whole mailing process: from data processing to document production and distribution.
TNT Post, headquartered in Milan and employing approximately 1,600 people, operates through a network of 30 branches located all over the country. Its offering includes the following different services:
Traditional mail
Business Mail
Post office management
Promotional Mail
Micrologistics for private customers
Notification of Administrative Documents
TNT Post acquires Italian unaddressed mail co TWM for undisclosed sum
AFX International ProFeed 05-16-2006
AMSTERDAM (AFX) – TNT NV said its unit TNT Post acquired TWM Italia, an Italian company specialising in unaddressed mail, for an undisclosed sum.
The company said the acquisition will double its market share in Italy, without giving figures, in a sector characterised by high fragmentation and estimated in 2005 to be worth 250 mln eur.
TMW Italia has been active in the distribution of unaddressed advertising material since 1990 and operates in Emilia and eastern Lombardy.
