Asendia signals its commitment to the North-Asia region
Asendia has announced the strategic hire of Joshua Mclarin as CEO of Asendia Hong Kong/ North Asia.
This is a major milestone for Asendia as Joshua will bring his expertise into helping Asendia cater for the growing market needs since its presence in North Asia in 2012.
Joshua has over 21 years of logistics experience, with 16 years in cross-border logistics servicing e-commerce marketplaces and mono brands across Asia Pacific including New Zealand, Singapore, Thailand and Australia. He was most recently Vice President of Regional Sales at Quantium Solutions International (a Singapore Post subsidiary), where he was responsible for regional business across 12 countries in the region. In this role, Joshua developed origin operations in Europe, linehaul agreements and last mile in Singapore and Asia Pacific to allow fast onboarding of retailers into the network. Joshua brings these proven results and experiences to Asendia with an aim to truly service the growing needs of e-commerce retailers and brands looking to expand into North Asia.“With Joshua on board Asendia, the strategic management team covering Southeast and North Asia is complete,” said Lionel Berthe, Head of Asendia Asia Pacific. “Stuart Foster, Managing Director of Asian Desk, APAC (Asendia Asian Desk), and Senthil Kumar, CEO of Asendia Singapore/South Asia (Asendia Singapore Pte Ltd) have just joined the team in January 2023. The hire of Joshua strengthens Asendia’s commitment to the North-Asia region.” These senior appointments of Asendia APAC emphasize a clear focus of the company’s strategy to expands its reach to the North Asia market, especially to the Chinese e-commerce market, which was estimated to generate around US$1.5 trillion in revenue in 2022 – the largest revenue share globally and double of the estimated e-commerce revenue of the United States of America in the same year.