USPS gears its latest stamp to business-mail users

USPS gears its latest stamp to business-mail users

This week the U.S. Postal Service released Radiant Star, which is being issued as a Presorted Standard stamp. The Presorted Standard rate may be used by mailers of bulk quantities of items such as newsletters or notices.

Showcasing easily recognizable design elements from the U.S. flag, the stamp features an eye-catching image reminiscent of the Stars and Stripes. In this vibrant graphic design, red and white stripes appear to radiate from a blue star.

Designer Carol Beehler used two shades of blue for the star to give it a three-dimensional look. Antonio Alcalá, an art director for the Postal Service, provided art direction.

The words “USA” and “Presorted Standard” appear along the bottom of the stamp, which will be sold in coils of 3,000 and 10,000 at Post Office locations nationwide and usps.com.

 

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