DPD Germany and GLS unveil “inboxx”

DPD Ger­many and GLS have set them­selves the am­bi­tious goal of es­tab­lish­ing one of the largest open OOH-​networks in Ger­many by the end of 2027. Cus­tomers will then have flex­i­ble ac­cess to 20,000 shared OOH points for send­ing and re­ceiv­ing their parcels, in­clud­ing up to 6,000 par­cel lock­ers.

Both part­ners al­ready op­er­ate 10,000 par­cel shops each, which largely can be used by cus­tomers of both par­cel ser­vices. At the same time, the joint net­work of par­cel lock­ers is grow­ing rapidly. With in­boxx, this net­work is being man­aged under an in­de­pen­dent brand that high­lights flex­i­bil­ity, con­ve­nience and recog­ni­tion value in cus­tomers’ every­day lives. What has grown through part­ner­ship is now being given a face.

In­boxx stands for an open net­work that cur­rently of­fers senders and re­cip­i­ents, and in the fu­ture also other par­cel ser­vices and re­tail part­ners, ac­cess to a pow­er­ful in­fra­struc­ture. This cre­ates a shared plat­form wher­ever peo­ple are on the move in urban areas. With in­boxx, the par­cel waits for the per­son – not the per­son for the par­cel.

Michael Knaupe, Chief Cus­tomer Ex­pe­ri­ence & Busi­ness De­vel­op­ment Of­fi­cer at DPD Ger­many, says: “With in­boxx, we are cre­at­ing an ecosys­tem that makes our ser­vice even more con­ve­nient and flex­i­ble for all cus­tomers. It al­lows parcels to be col­lected and sent in the way that best suits the sender and re­cip­i­ent – an in­di­vid­ual brand­ing for our part­ners is also avail­able on re­quest.”

Jascha Waf­fender, Di­rec­tor Out of Home at GLS Ger­many, adds: “With in­boxx, we are es­tab­lish­ing an in­fra­struc­ture model in the Ger­man par­cel mar­ket that is open in terms of ac­cess and con­sis­tently de­signed from a part­ner per­spec­tive. We are cre­at­ing a new OOH ser­vice with high stan­dards – as an al­ter­na­tive to con­ven­tional iso­lated so­lu­tions. With our new brand, we are giv­ing our net­work a clear iden­tity.”

Out­door ad­ver­tis­ing in OOH focus city Berlin: present in cen­tral lo­ca­tions.

To mark the launch of the brand, in­boxx will be vis­i­ble in pub­lic spaces: an eye-​catching brand cam­paign is being launched in Berlin. Until 19 March, mo­tifs will be dis­played on large-​format 18/1 spaces as well as on info screens, metro boards, pro­jec­tor ads and fly posters through­out the city. The cam­paign will be vis­i­ble at cen­tral trans­port and city lo­ca­tions, in­clud­ing around major pub­lic trans­port hubs. Where urban mo­bil­ity meets every­day life, in­boxx is po­si­tion­ing it­self as a nat­ural part of mod­ern city lo­gis­tics.