New appointment to accelerate Geopost’s “artificial intelligence roadmap”
Guillaume Apostoly joins Geopost as Executive Vice President, in charge of Process, Data and Information Systems.
On 16 February 2026, Guillaume Apostoly joined Geopost’s Executive Committee, as Executive Vice President in charge of Process, Data and Information Systems, reporting to Yves Delmas, Chief Executive Officer. He takes over from Hugues de Maussion, who is retiring.
Guillaume Apostoly brings extensive experience in leading complex, international IT and digital transformations. Most recently, he served as CIO for Europe & Middle East at Sephora, and previously as Group CIO and Executive Committee member at Maisons du Monde, where he led large-scale digital, data, cloud and omnichannel initiatives.
Commenting this appointment, Yves Delmas, CEO of Geopost and Executive Vice President of La Poste group, stated: “With his extensive expertise in digital platforms, data-driven organizations, and business-oriented information technologies, Guillaume is uniquely positioned to support Geopost’s strategic ambitions and accelerate our technology, data, and artificial intelligence roadmap.”
Guillaume Apostoly, Executive Vice President in charge of Process, Data and Information Systems Guillaume Apostoly is a graduate engineer from the Limoges Institute of Computer Engineering. He began his career in 1998 in several web agencies before joining Europcar as e-commerce project director in 2003.
Between 2007 and 2015, he was managing international railway distribution systems at Voyages-sncf.com. He then joined the Maisons du Monde group (leading French brand for interior design and decoration) as e-commerce CIO. In 2017, he was appointed group CIO, joining the executive committee at the same time. In this role, he oversaw the launch of the brand’s omnichannel marketplace and the transformation of integrated logistics and omnichannel operations. Since November 2022, Guillaume Apostoly has been Chief Information Officer for Europe and the Middle East at Sephora, a chain of stores specialising in cosmetics and perfumery, leading the group data and omnichannel transformation.
