PWC Logistics group of companies deploy new name (Agility) unifying the different brands of their logistics businesses

The PWC Logistics group of companies, which includes some of the most prominent names in the global logistics industry, including GeoLogistics, TransOceanic, and Trans-Link, today announced it is re-branding the company by unveiling a new company name and logo, Agility.

The Agility re-branding and its new theme, A New Logistics Leader, completes the integration of services across PWC Logistics’ group of companies and reflects the company’s single face to the customer and dedication to personal service. Today, Agility is a 20,000 employee company with over 450 offices in more than 100 countries. It is publicly traded, with annual revenues of US$4.5 billion and offers a comprehensive portfolio of freight management and customized logistics solutions on a global basis.

“We are very pleased to unveil the new Agility name and branding,” said Tarek Sultan, Chairman & Managing Director of Agility. “Though we have a new name, we are still well known for our rich heritage – PWC Logistics, GeoLogistics, TransOceanic, and Trans-Link among others. With Agility, we have woven our capabilities into a single brand name with one goal – to provide the best, personal customer service possible.”

The word Agility describes the culture of the organization, its speed and dexterity in responding to customers’ needs; while the icon, a dragon is a powerful metaphor, common across different cultures of the world. It symbolizes wisdom, independence, heritage, empowerment, leadership, trade, strength and speed.

“Within the PWC Logistics group of companies we had many well known and leading logistics brands,” said Sultan on the selection of the new brand name. “The new brand name we sought had to be a perfect descriptor of our character, mission, vision and goals – which was an exceptional challenge because we wanted to convey all of that with just one word,” said the chairman.

The launch announcement of the new Agility brand is the first phase of the plan to migrate from the existing names to Agility. This transition is expected to be fully completed by 2008.

Agility includes several highly specialized service offerings including Defense and Government Services, Project Logistics, and Fairs and Events. Each of these businesses has an additional “brand descriptor.”

Agility Defense and Government Services is the premier logistics leader meeting
the unique service requirements for this critical market. It is a complete end-toend supply chain solution provider that is risk tolerant, has significant asset depth, and financial strength.

Agility Project Logistics is a market leader in handling transport of containerized, breakbulk and heavy-lift cargoes for the world’s leading engineering and construction companies.

Agility Fairs and Events has the experience of having managed thousands of exhibitions and sporting events around the world. It is a recognized leader in fullservice, end-to-end management of global exposition and trade show transportation.

“At Agility, we truly believe our customers are our partners,” said Sultan. “We strive to understand their business needs, their competition and the metrics that are critical to their business. We then develop customized solutions incorporating
our industry focused capabilities, and deliver with highly personal service.”

As a global logistics leader, Agility will continue to be a responsible corporate citizen with humanitarian relief and development services, community led
initiatives, and their Humanitarian and Emergency Logistics Program (HELP). HELP
is a pro-bono program designed to bring Agility’s expertise in expeditionary
logistics in challenging environments to where it is most needed – global
humanitarian disaster preparedness and response.

Agility will continue working with governments and emergency aid organizations
around the world to deliver critical materials. Its team of experts air lift or ship
food, shelter, and clothing wherever it many be needed on short notice.
“While concentrating on our global customers, our global services and our
global reach we have not forgotten our local communities,” said Sultan. “Global
presence brings social responsibilities and we take ours seriously.”

About Agility
Agility is a global provider of integrated supply chain solutions with more than 20,000 employees, 450 offices in 100 countries around the world and over $4.5 billion in annual revenue. A publicly traded company, we offer our customers truly personalized service and flexible solutions tailored to meet their individual business needs, supported by a comprehensive network of warehousing facilities, transportation and freight management services.

Our customers span a range of industries from technology and retail to consumer
products and oil and gas. In addition, Agility has three specialized business units:
Defense & Government Services, Project Logistics, and Fairs & Events Logistics, each with
dedicated teams to meet the complex customer requirements in these markets.
For more information about Agility, please visit www.agilitylogistics.com.

Contact information:
Nita Bhatkar
Manager – Global Public Relations
Tel: +965-4981154
E-mail: [email protected]

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