SwipBox appoints new Chief Executive Officer
SwipBox has appointed Kent Olsson as Chief Executive Officer.
Kent Olsson will assume the role on 1 September 2026, joining SwipBox from Consafe Logistics, where he has served as CEO.
Following the recent investment from Bregal Unternehmerkapital (BU), SwipBox is well positioned to accelerate its international expansion. Kent Olsson joins the company to lead this next phase of development, bringing extensive leadership experience from international technology businesses and a proven track record of driving international expansion, building strong customer partnerships, delivering customer value and scaling high-performing organisations through innovation and operational excellence.
“Kent brings the leadership experience, strategic perspective and customer focus that will help us build on SwipBox’s strong foundation and continue our international growth. As we welcome Kent aboard, I would also like to thank Jens Rom for his leadership and dedication to SwipBox over the past six years. We are pleased that he will continue to support the company and BU in an advisory role,” said Niels Erik Olsen, Chairman of the Board of Directors.
“SwipBox has built something truly special,” said Kent Olsson. “What impressed me most is the combination of outstanding products, deep customer relationships and the strong market position the team has earned over many years. SwipBox has consistently focused on creating real value for customers, and that has resulted in a business with enormous potential. I am excited to join such a talented team and look forward to working closely with our customers and partners to keep pushing the boundaries of innovation, strengthening their operations, helping them grow, and ensuring SwipBox remains their trusted long-term partner as we continue our international expansion.”
Jens Rom, who has served as CEO since 2020, will continue to support the company in an advisory role to ensure a smooth transition.
“Leading SwipBox has been an incredible journey, made possible by an outstanding team and the trust of our customers and partners. I leave knowing the company is stronger than ever, and I am confident Kent will build on that foundation and successfully lead SwipBox through its next phase of growth,” said Jens Rom.
