France's TAT Express becomes Tatex
French B2B parcels carrier TAT Express has rebranded to become known simply by its previous standard abbreviation Tatex and is changing its logo and identity to reflect new company values – closer relationships with clients and a small and medium-sized enterprise “spirit”.
Tatex, which transports 19 million parcels a year and has an annual turnover of over EUR 150 million, was formed in 1976 by the TAT air company and has 1,300 staff, 800 vehicles, 34 branches, five regional transit centres and a national hub in southern Paris of 14,500 sqm.
La Poste subsidiary GeoPost sold the majority of TAT Express to XAAP Finances in 2005. The rebranding to Tatex will take place this year.
One of the first steps by Tatex has been to extend by one hour the cut-off time for deliveries, from 12.00 to 13.00, which came into effect on 1 January. The company’s web site is being modified to bring its product portfolio and timetables up to date.
