Marketers still ignorant on Pricing in Proportion

More than a fifth of senior marketing executives and print managers have never even heard of Royal Mail’s Pricing in Proportion (PiP) system, almost a year after it was first introduced, according to a study.

The survey, published by financial and business advisor Grant Thornton, reveals that many companies may be losing out by not taking PiP into consideration.

The changes were introduced in August of last year, yet of the 80 per cent who were aware of the changes, only 60 per cent have assessed the cost implications to their business.

Daniel Smith, print industry expert at Grant Thornton, says: “As Royal Mail’s price changes are fully digested there will be plenty of corporates looking at ways to cut their overall postage costs.”