New logo, service of Pakistan Post launched
Pakistan Post has approached banks and other financial institutions involved in micro finance credit to persuade them to make use for infrastructure for easy access to people in remote and far-flung areas.
This was stated by the Chairman Pakistan Post, Arshad Khan on Thursday at the launching of a new service, collection of PTCL and SNGPL utility bills from doorstep of the consumers, and also unveiled the new vision and corporate logo to make the organisation efficient, customer friendly, modern and sustainable.
He said that proposal to let the banks use post office outlets was discussed with the Prime Minister, Shaukat Aziz and Governor State Bank Dr Shamshad Akhtar. Now the negotiations are being held with banks and their response was very encouraging because the Pakistan Post offers them (infrastructure in rural areas) what they are lacking.
He said that the organisation with 100 percent outreach could best meet the financial institutions needs of micro-finance in the rural areas. Moreover, the Pakistan Post would establish tele-centres soon at all its outlets to offer its consumers all the latest facilities at one point. Speaking on the occasion, Minister for Communications Shamim Siddiqui expressed the hope that the new logo of Pakistan Post would become the country’s recognition. He asked the management of the organisation to also focus on offering other services ie starting express mail, as saving their survival was not possible during days ahead by relying on traditional service of dealing with the mail.
The minister said that he wanted the post office to enhance its bill collections to 50 percent, which is 22 percent now. Earlier, the minister launched the first service under the new vision of Pakistan Post namely “collection of utility bills payments from consumer doorstep”.
Through this service Pakistan Post has started collecting utility bill of PTCL and Sui Southern Gas bills, signed agreements, from the doorsteps of consumers through crossed cheques for a fee of Rs 20 per bill. The minister also launched the new Corporate Logo and unveiled applications of new brand identity under the new vision of Pakistan Post.
Giving details of new vision of the organisation, the chairman post office said, the organisation was being revamped so that it could become efficient and customer friendly and regain the market share. He said a comprehensive plan has been prepared and number of goals and targets that includes restructuring and human resource development were set to improve the outlook of the organisation.
