Norway Post is planning to launch new brands in 2008-2009

Norway Post’s goal is to establish leading Nordic positions in the postal and logistics sectors. In order to achieve this goal, Norway Post has acquired a number of companies in and outside Norway over the past few years, and an increasing share of the Group’s income comes from operations outside Norway. The new brand strategy is intended to support this goal and make things easier for customers.

“We’ve acquired many companies and want to make the full range of our Nordic postal and logistics services visible through a new brand strategy. Our intention has always been to achieve synergies from our acquisitions. This will become more apparent through more uniform branding,” says Dag Mejdell, Norway Post’s CEO.

Following the acquisitions made during the past few years, the Norway Post Group currently has a portfolio of more than 10 brands.