Swiss Post innovates with virtual counter

Switzerland’s postal authority – Swiss Post – has put a new service online to make life easier for its customers.

The aim of the virtual counter is to give internet users faster access to the services, information and products they need.

Swiss Post says that its website currently offers no fewer than 3,000 pages in German, French and Italian – 2,000 in English – and customers may not be aware of all that is on offer.

“The virtual counter was put online on Thursday and at the moment it is innovative mainly in its design and the aspect of play,” company spokeswoman Nathalie Salamin told swissinfo.

Customers in future will have a single sign-on and the number of links will be reduced from the current 110 to about 40, the aim being to make it easier to search for information.

The virtual post office counter has eight sections – transactions, travel, franking, sending, search/find, receiving, buying and communicating.

It is aimed mainly at private clients and new functions are expected to be added next year.

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