Experian says 80 pct of shoppers use hard-copy catalogues before going online
Experian’s poll of more than 1,500 British consumers found that seven out of 10 have shopped from home in the past year. Of those, 80 pct found the product they wanted in a catalogue and then went online to order it.
Major factors fuelling “flick to click” behaviour are time-poor, cash-rich consumers using online shopping for convenience (63 pct) and to get access to high quality goods (37 pct), Experian said.
The most active markets in the past year were home goods and furnishings, which quintupled, and men’s fashion, which more than trebled.
