trans-o-flex to re-brand as trans-o-flex Logistics Group

trans-o-flex has unveiled its new group brand name as trans-o-flex Logistics Group to deliver on its strategy of international expansion in Europe.

The re-branding of trans-o-flex will be carried out step by step. The new logo and company name of trans-o-flex Logistics Group will be introduced to Germany as well as to the foreign subsidiaries like Belgium and the Netherlands. German-language logos such as “Schnell-Lieferdienst,” “Logistik-Service,” “Transport-Logistik” or “Linienverkehr” will no longer be used.

The express company will change all slogans and service descriptions into the English language in order to represent its internationality. The branding will be changed on letterheads, business cards, buildings, vehicles and driver uniforms as new supplies or modernisation become due.

trans-o-flex has unveiled its new group brand name as trans-o-flex Logistics Group to deliver on its strategy of international expansion in Europe.

“In the last few years we have founded or acquired businesses both in Germany and in other countries,” said Klaus Heinz, trans-o-flex CEO. “Now that we have successfully integrated the companies, it was time to create a uniform public identity and at the same time to emphasise that we are now much more international.”

The re-branding of trans-o-flex will be carried out step by step. The new logo and company name of trans-o-flex Logistics Group will be introduced to Germany as well as to the foreign subsidiaries like Belgium and the Netherlands. German-language logos such as “Schnell-Lieferdienst,” “Logistik-Service,” “Transport-Logistik” or “Linienverkehr” will no longer be used.

The express company will change all slogans and service descriptions into the English language in order to represent its internationality. The branding will be changed on letterheads, business cards, buildings, vehicles and driver uniforms as new supplies or modernisation become due.

“It’s not just a question of keeping down the costs of the changeover, but also of making ourselves and others continuously aware of it,” concluded Heinz. “Along with our customers and employees, we are well on the way to being a truly European company.”

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