Kesko and Itella to expand their E-Commerce cooperation
Kesko and Itella have made an extensive cooperation agreement for developing electronic business operations. The aim is to use the service packages offered by Itella to help Kesko’s divisions launch their online trade projects. The agreement now signed will first be leveraged in Kesko’s home technology and sports trade. The new cooperation agreement is a further step in the long-established cooperation between Kesko and Itella.
Electronic customer communication and related services are developed intensively in the trading sector. The availability of Internet services is highlighted in the service offer of the K-Group stores. Kesko has designated the development of electronic customer communication as one of its strategic projects. The online retail services for customers produced by Kesko’s divisions are part of this project. Itella’s e-commerce service package is unique as it covers services for both information and material flows.
Kesko and Itella have made an extensive cooperation agreement for developing electronic business operations. The aim is to use the service packages offered by Itella to help Kesko’s divisions launch their online trade projects. The agreement now signed will first be leveraged in Kesko’s home technology and sports trade. The new cooperation agreement is a further step in the long-established cooperation between Kesko and Itella.
– Our aim is to offer the K-Group customers new, interesting and convenient e-commerce services. The new cooperation agreement will enable us to enhance and accelerate online store openings and thereby to generate cost benefits and more sales to both companies, says Kesko’s Niina Ryynänen.
– We are excited about this new kind of extensive e-commerce cooperation with Kesko. The trading sector and the development of its online services are important for Itella. The agreement on e-commerce cooperation now signed is a new stage for the whole sector in Finland. Online shopping is growing strongly. Its undeniable benefits for customers are reliability and the speed and ease of shopping, because the stores are open on 7 days a week and 24 hours a day, says Senior Vice President Tarja Pääkkönen of Itella Group.
Electronic customer communication and related services are developed intensively in the trading sector. The availability of Internet services is highlighted in the service offer of the K-Group stores. Kesko has designated the development of electronic customer communication as one of its strategic projects. The online retail services for customers produced by Kesko’s divisions are part of this project. Itella’s e-commerce service package is unique as it covers services for both information and material flows
The biggest of Kesko’s currently available e-commerce sites is the online department store NetAnttila (www.netanttila.com) with some 450,000 visitors every month in Finland. NetAnttila also operates in Estonia (www.anttila.ee) and Latvia (www.anttila.lv). Kesko’s other online stores include Kodin Ykkönen (www.kodin1.com), concentrating on home goods and interior decoration, the online music store, CM-store (www.cm-store.fi), and K-maatalous (www.k-maatalous.fi) engaging in agricultural online trade.
