Marketecture delivers online support for imail
Business Post plc has turned to b2b marketing agency Marketecture to provide online marketing support for the launch of imail.
Claimed to lower the cost of producing and posting first class items by up to 60% and reduce the carbon footprint of a letter by more than 80%, the service allows users to send mail direct from their desktops for next day delivery across the UK.
Marketecture supported the launch of imail with the delivery of a service-specific microsite to provide information on service functions and benefits, also revamping the corporate Business Post website, using the company’s existing product branding, to coincide with the new product launch.
New features have also been added, using Marketecture’s proprietary CMS Optiva, to provide instant access to customer information and reporting.
