Royal Mail launches new DM industry resource channel

The Royal Mail has launched a new website that aims to be an industry resource for the UK’s top 3,000 advertisers and 500 key agencies by offering information to help marketers make the most of direct mail.

The Royal Mail has launched a new website that aims to be an industry resource for the UK’s top 3,000 advertisers and 500 key agencies by offering information to help marketers make the most of direct mail.
The Mail Media Centre online resource will serve to reinforce the value of direct mail in the current marketing mix and demonstrate how it can boost results.

Anthony Miller, head of media development at the Royal Mail, said, “In these difficult times, it becomes even more crucial for those in the DM industry to have the very latest skills, knowledge and insight at their fingertips.”
Direct marketing has often been a medium that has been overlooked by advertisers. However, spend has increased by 9.8% to £18bn since 2007 according to the Direct Marketing Association.

The new site, mmc.co.uk, will showcase examples of DM creative and provide expert advice from industry bodies on how to maximise return on investment.
The site also features latest industry research from a variety of sources including Nielsen.

The Royal Mail has launched the site has a free service and hopes to develop it further to include new features such as expert commentary and the latest solutions and statistics.

Miller added that “mmc.co.uk is central to our strategy to grow the entire market. We are committed to supporting the industry through provision of up-to-the-minute information and research, expertise and innovation. We are determined to ensure advertisers have the right resources available to truly understand the benefits of mail, how it works with other media and how it delivers results.”
The site was designed by digital agency TMW.