New Entrants – Why?
Important market trends – Globalisation, Consolidation, Deregulation and The Internet.
The Dutch Case: Liberalisation benefits customers
– Better price and quality
– Employment has risen
– More service points
The UK Case:
– Mail market still completely closed
– Licence criteria unclear
– UK does not play a prominent role in European liberalisation
UK direct mail – key figures
DM market size: £0.9b
Market growth: 10%
Expected margin:10-15%
Direct mail 18% of total mail volume
Source: Consignia 1999/2000 annual report
