India Post support film

Film producer Amit Chheda has tied-up a deal with India Post to bring out specially designed envelopes themed on his film “Road To Sangam”. The postal department has signed an exclusive marketing deal with the film, released on 29 January.

Along with that, the department will also help in the publicity of the film by putting in advertisements in various leading papers, commercials on general entertainment channels and posters at their outlets.

“When we showed the film to the postal department, they liked it as it’s a purely Indian subject and there is good use of postcards in the film. So, they decided to promote the film through envelopes, print and electronic publicity,” film producer Amit Chheda told IANS.