Sustainable Mail landmark reached by Royal Mail

Royal Mail has revealed that mailings delivered under its Sustainable Mail service have reached the 100m mark nine months after its launch. Some 75 customers have signed up to the bulk mail service, rolled out last April, which encourages responsible behaviour by offering a lower price tariff for direct mail that meets newly developed environmental standards.

Companies can join up to the Sustainable Mail service if they meet the criteria based on three key environmental needs – improved sustainability, minimised waste and increased recyclability. They can also now benefit from Royal Mail’s ‘DM Sale’, offering a discount of 20% on new or additional mailings in March and April this year. This offer is available through both Sustainable Mail and Mailsort services.

Matthew Neilson, head of environmental solutions at Royal Mail, said: “There has been tremendous interest in Sustainable Mail and we are delighted that so many brands have signed up to the service. Reaching 100m items in the first nine months is an impressive and important milestone for us.

“The organisations involved have met our strict criteria and we are sure they will be joined by many others willing to take advantage of this product and work with us to reduce direct mail waste and streamline production.”