Eisen appointed at US DMA
The US Direct Marketing Association (DMA) Board of Directors has announced that Glenn S. Eisen, executive vice president, marketing for Guthy-Renker, will be Treasurer of the Board, completing the current slate of DMA Board Officers. Eisen maintains responsibility for Guthy-Renker nutrition brands. Previously, Eisen held positions at both Vonage and America Online (AOL). While at Vonage he served as senior vice president of marketing and was responsible for all facets of marketing. At AOL he held a number of positions including senior vice president, marketing where he was in charge of customer acquisition.
With over 20 years of marketing experience, Eisen is a recipient of numerous awards including a 2006 Effie Award which encourages effectiveness among the marketing communications industry recognising the most effective advertising efforts in the United States each year. He is a graduate of the Georgetown University School of Business Administration.