Australia Post expands into electronic applications
Australia Post under Ahmed Fahour aims to be a net beneficiary of the digital age, exploiting a brand and an unparalleled distribution system to be the service provider of choice, reports The Australian. The article continues:
Fahour, of course, is maximally bullish by nature and tends to err on the side of overstatement rather than understatement, but that is the vision he has for the agency’s 35,000 staff.
Next month marks the start of the new corporate structure with four divisions.
Long-time staffer Jim Marshall will be running the traditional postal services, Christine Corbett will handle the national retail services, and Terry Sinclair distribution and express.
Pending a search for a full-time division head, Fahour will look after e-Services.
Unsurprisingly, the chief wants Australia Post to maximise the benefits from the digital age and not be killed by them.
Suffice it to say, there isn’t really much choice, and the agency has already started shifting.
Twenty years ago, traditional mail accounted for 80% of Australia Post’s profits. That fell to 58% a decade ago, and this year it will record a loss of some $204m.
Last financial year Australia Post reported a profit of $260m on revenues of $4.9bn.
