DHL partners with Manchester United for educational course
DHL Express has kicked-off a new partnership with Manchester United in a bid to educate the UK’s young people in basic business principles. As a partner of the Manchester United Foundation, the soccer team’s charity, DHL Express will join the Manchester United Enterprise Academy (MUEA), in “an initiative that aims to introduce young people to the basic principles of business and self-employment”.
DHL employees will join youth workers and teachers in schools across the north-west of England. “The programme will see members of the DHL team sharing their own business experiences and skills to enhance the pupils’ understanding of enterprise,” a statement said.
The programme will also include a Manchester United business case study, covering areas such as products, services, marketing, advertising, customer service and career planning. Once the educational course has been completed, students will receive a nationally-regarded business and enterprise qualification.
Phil Couchman, CEO of DHL Express UK & Ireland said: “With a wealth of experience and skills, our staff will help bring the world of work and business to life for pupils taking part in the Enterprise Academy.
“We want to put something back into the community in which we work. This partnership with the Manchester United Foundation should open the young people’s eyes to new ideas and possibilities.”
John Shiels, chief executive, Manchester United Foundation added: “DHL is the perfect partner for the Manchester United Foundation to work with delivering business and enterprise education. Not only is DHL a new sponsor of the Club, it is a successful multinational business that is brilliantly positioned locally in Trafford Park.
“We hope this will be the start of a long-term relationship that will help us deliver the message to young people that good business practice is inherent in every good business.”
DHL became the Official Logistics Partner of Manchester United in February (pictured).