Parzel seeks UAE market share with free parcel shipping offer

Parzel Express and Logistics is rolling out its automated parcel collection and delivery service across the United Arab Emirates with the offer of two months of free shipping for customers. The company held a special launch ceremony yesterday as it officially marked the transition from a pilot phase of its service to a new strategic expansion phase.

Dubai-based Parzel offers document and parcel services from 24-hour self-service parcel terminals, similar to Deutsche Post’s Packstation and InPost’s Easypack system in Europe.

The company using parcel terminals provided by Austrian manufacturer KEBA, and currently has parcel terminals in four public locations within Dubai.

It is planning on investing the equivalent of $55m USD up to 2016 to expand its network to as many as 2,500 machines.

Parzel acquired fellow UAE firm Zip Express back in July, giving it a logistics infrastructure spanning the entire Arabian Peninsula.

With the acquisition, the company is now able to offer domestic and international services and freight storage and shipping along with its parcel services.

Offer

To mark the end of its pilot phase, it launched a special offer yesterday of two months’ worth of free parcel delivery services for individuals and businesses via its Parzel machines, with the offer available from the end of this month until December 2012.

Obaid Al-Qahash (pictured top-right), the Parzel CEO, said yesterday that the offer of complimentary parcel services would help solidify his company’s presence in the UAE market.

“We are committed to extending our reach to all target audiences, both private and corporate, while improving our relationship with customers by giving them the opportunity to try the concept and experience its convenience, efficiency and ease of use,” he explained.